How AOC Consult Increased Conversions with Smart Lead Automation

Client: AOC Consult
Industry: Education Consulting
Focus: Helping students gain admissions to schools abroad

Background

AOC Consult specializes in guiding students through the process of gaining admission to schools overseas, particularly in Europe. Their business model relies heavily on converting social media engagement into real student applications. However, before our intervention, AOC Consult faced significant challenges in tracking and converting leads from platforms such as Instagram and Facebook.

The Challenge

AOC Consult helps students achieve their dreams of studying overseas.Their team relied heavily on Instagram and Facebook to attract potential students, but there was a problem:

• Leads were slipping through the cracks — inquiries came from multiple channels and weren’t tracked in one place.

• Slow follow-ups meant lost opportunities — by the time a consultant reached out, many prospects had lost interest.

• No insight into what was working — marketing spend on social media couldn’t be tied to actual enrollments.

• Engaged leads went cold — because there was no structured nurturing process.

• No Centralized Data Management: Lead information was collected from multiple sources without a structured system.

• Limited Social Media Insights: Engagement metrics from posts were not integrated into the sales process, limiting marketing ROI analysis.

• The result? High engagement online but low conversion rates in real applications.

The Solution

We redesigned AOC Consult’s entire lead management and sales process using the Zoho suite of tools:

1. Centralized Lead Capture

• Integrated Zoho Forms into all campaigns to capture every lead in one system.

• Automatically sent each form submission directly into Zoho CRM.

2. Social Media Integration

• Connected Instagram and Facebook lead ads to Zoho CRM for instant lead import.

• Linked Zoho Social to track post engagement and feed that data into sales tracking.

3. Automated Lead Assignment

• Configured Zoho CRM to instantly assign new leads to a consultant based on workload.

• No more delays — every inquiry gets attention within minutes.

4. Email Nurturing Campaigns

• Built automated, personalized email sequences to engage leads right after sign-up.

• Warmed up prospects with helpful tips, school information, and application guidance.

5. Real-Time Analytics

• Created dashboards showing which campaigns bring in the best leads.

• Measured consultant performance and conversion rates from each marketing channel.

• Set up dashboards to monitor lead sources, engagement levels, and consultant performance.

The Results (After Just Weeks of Implementation)

• 0 Lost Leads – Every inquiry now enters the CRM and is tracked until resolution.

• 60% Faster Response Times – Consultants get new leads instantly.

• Higher Conversion Rates – Automated follow-ups keep prospects engaged until they apply.

• Clear ROI Insights – Marketing spend is now tied directly to successful admissions.

• Better Team Efficiency – Consultants focus on converting, not chasing untracked leads.

• Better Marketing ROI Tracking: AOC Consult can now clearly see which social media campaigns generate the highest-quality leads.

• Streamlined Consultant Workflow: Consultants focus on qualified leads rather than searching for new prospects manually.

Conclusion

With an integrated Zoho CRM solution, AOC Consult turned their lead process into a well-oiled conversion machine.

Now, instead of losing potential students, they track, nurture, and close more deals — making their mission of helping students study abroad even more impactful.